Our Story
Life is complicated. Food should be simple.
Why Born Simple?
In a world of endless choices, complicated recipes, and never enough time, we believe food should be one less thing to worry about.
That's why we created Born Simple — protein-packed bowls that go from pantry to table in about 60 seconds. No compromises on taste. No artificial anything. Just real ingredients in a bowl that's ready when you are.
Because when food is simple, life gets a little easier.
Seconds to Better
What Simple Means to Us
Simple Ingredients
Real cheese. Real chicken. Brown rice. Vegetables. If you can't pronounce it, we don't use it.
Simple Prep
Open. Pour. Heat. Eat. No measuring, no multiple pots, no complicated instructions.
Simple Storage
Shelf-stable means pantry-ready. No refrigeration needed until you're ready to eat.
Our Promise
At Born Simple, we're committed to making real food that fits your real life. No compromises, no complications.
What We Stand For
- ✓ No artificial flavors or preservatives
- ✓ 20-24g of protein in every bowl
- ✓ Ready in about 60 seconds
- ✓ Shelf-stable convenience
BORN
SIMPLE
Our Journey
Beginning of the Brand
The foundation for Born Simple begins to take shape with initial concepts and brand development.
The Idea is Born
Recognizing the need for truly convenient, protein-packed meals that don't compromise on quality or taste.
Recipe Perfection
Months of testing to get the perfect balance of protein, flavor, and convenience in every bowl.
Launch & Growth
Born Simple hits shelves nationwide, bringing simple, protein-packed meals to pantries everywhere.
Always Innovating
Continuing to create new flavors and improve our recipes while keeping things simple.
Ready to Keep It Simple?
Try Born Simple and see how easy good food can be